Efficiency of the markets is a topic continually discussed,
debated and researched with no real conclusion. Nothing proves this more than
the fact that two economists with contradicting theories were both awarded the
Nobel memorial prize for Economics in 2013. Eugene Farma and Robert Shiller
were both commended for their work on market theories but what exactly is “efficiency”?
Market efficiency is simply how well the current price
reflects information, be it public or not, and how quickly the market responds
to new information. The red line on the diagram above shows a perfectly
efficient market where on the announcement date the price reflects the news instantly.
However, sometimes markets can react before the official announcement, for
example there may be a leak or people with insider information may react and
Line 2 shows this change in price before the event. Sometimes markets can
overreact to news and Line 3 shows this with a period of deflation afterwards as
the market moves back towards efficiency. On some announcements there may be a
slow reaction in the market, this is shown by Line 4 and sometimes the market
is continually inefficient, as shown by Line 1.
The most widely accepted theory thus far is that of Fama’s
(1970) weak-form efficiency which claims that prices reflect all past movements
and future movements cannot be predicted by looking at the past. So does this
mean that all those city analysts are a waste of money if the markets can’t be
predicted? One man who would disagree with is Warren Buffet who has become one
of the most successful traders of all time; surely it can’t all just be good
luck?
Fama also described stock market efficiency as semi-strong
and strong:
Semi-strong efficiency will not just reflect all historic
information but the publicly available information as well and the market will
react quickly and rationally to new information. This theory also supports that
abnormal returns cannot be made by studying information publicly available
because the market has already taken into account this information. This
hypothesis was supported by earlier evidence in the 60’s and 70’s.
Finally, strong market efficiency would reflect all
information, whether it was available to the public or not, so that even ‘insider
dealers’ cannot make abnormal returns. This is a “theoretical” ideal but is not
often seen in the market.
One of the main themes of Shiller’s theory is that of “rationality”.
This is particularly interesting as it considers investor’s decisions when they
react to particular news, be it good or bad. For example, bad news to one person
may not be bad news to another and this is how market can either overreact or
underreact. Shiller compared share price to earnings over a long period of time
and found that there were sharp peaks in 1929, just prior to the Wall Street
crash and in the late 1990’s before the technical bubble burst. It’s hard not
to ask why these irrational ratios weren’t spotted at the time, but as Shiller
explains, in a boom so many people are benefitting from higher prices and
earnings that nobody is going to burst that bubble.
Kendal (1953) came up with the “random walk” theory, this
states that price movements are independent of each other and they will always
reflect known information, only changing when new information is released.
So considering all these theories what does efficiency mean
for the average investor? If the market is efficient then no abnormal returns
will be made unless by chance or if you have access to information that has not
been made public. There are also consistent patterns that contradict the
efficient market theory such as the effects of the time of day and month.
An interesting example for looking at market efficiency is
Tesco, on 22nd September 2014 news came out about how they had
overstated profits by £250m.
We can see here that the major change in price happened
before the markets even opened on the Monday, therefore before the majority of
people will have even heard the news. This would point to the market being semi-strong
efficient as for those seeing the news on Monday morning; the price already
reflected this, pointing to an early leak in information.
Overall, I believe it is hard to come to a definite answer
to this question. I believe human behaviour can affect the markets and we can
never 100% say how people are going to react to certain information. Therefore,
I believe markets will never truly be efficient based on the fact people don’t
always react in a rational way.


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